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MTV To Hold Fundraiser for Seaside Heights

'Restore the Shore' to air at 11 p.m.

Dozens of stars, artists and organizations will participate tonight in a one-hour MTV-driven fundraising special event to help rebuild Seaside Heights, according to an MTV spokesperson.

The event is scheduled to air live at 11 p.m. on MTV, MTV.com, MTV mobile and MTV radio.

The effort is part of MTV’s campaign 'Restore the Shore.'

From 4 pm until midnight, the cast of MTV’s "Jersey Shore" – as well as stars from other top MTV shows including “Awkward,” “Teen Wolf,” “Teen Mom,” “The Challenge,” and “The Real World” – will be live in MTV’s Times Square studio, calling donors to thank them for giving.     

Unlike a conventional telethon where viewers call in and hope to speak with a celebrity, MTV’s “Restore the Shore” will feature stars personally calling individuals who donate via Indiegogo at RestoretheShore.MTV.com or make a $10 donation by texting SHORE to 85944. 

All funds raised will go to Architecture for Humanity, an international non-profit that led rebuilding efforts in New Orleans after Hurricane Katrina and in Haiti after the 2010 earthquake, according to a MTV spokesperson. 

"They are now setting out to help rebuild the famed boardwalk, local businesses and homes in Seaside Heights ravaged by the storm," a MTV spokesperson said.       

“Restore the Shore” will feature live performances from Gym Class Heroes (with special guest Oh Land) performing the comeback anthem “The Fighter,” as well as “American Idol” Season 11 winner Phillip Phillips performing his hit “Home.”

Everyone who donates $25 or more will receive an exclusive MTV “Restore the Shore” song bundle, which includes 30 songs from the past six seasons of “Jersey Shore.” 

Online crowdfunding platform Indiegogo.com has created a special campaign donation page RestoretheShore.Indiegogo.com for MTV’s “Restore the Shore,” and in conjunction with PayPal.com, will be waiving 100% of the fees on all donations. 

The MTV Shop, as well as select Modell’s locations in NY, NJ, PA and DE and modells.com, will be selling the official MTV “Restore the Shore” t-shirt for $20, with all net proceeds going to Architecture for Humanity’s Seaside rebuilding fund. 

In addition, Viacom, MTV's parent company, will donate $100,000 to Architecture for Humanity in support of the "Restore the Shore" fund, as part of its $1 million Viacommunity pledge to Hurricane Sandy relief efforts.

"Seaside Heights needs our support," said Cameron Sinclair, executive director of Architecture for Humanity. "Without the economic lifeline of the boardwalk, local families will be without work and forced to decide whether they should return. By building back better we can create a more resilient community for generations to come."

crystalcarroll November 16, 2012 at 04:59 AM
Please.help them out because omg i am going to cry. I grew up there and its very sad
crystalcarroll November 16, 2012 at 05:00 AM
Please.help them out because omg i am going to cry. I grew up there and its very sad
Kelly November 16, 2012 at 05:01 AM
I donated also with a text and no message back..
Gonzalez Karissa Jr. November 16, 2012 at 08:04 AM
Can we also send clothing,blankets and ect????
Kasha Bliss November 16, 2012 at 04:14 PM
Ahhh so sad missed my call wish they'd leave a MSG with a quick thank you! Oh well baby FINALLY falls asleep in my arms put my phone down for ten mins to walk him to his crib and they call figures! Sorry to all those who were hit with hurricane Sandy does anyone know where I can mail supplies to?

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