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PHOTOS: Inside iPlay America

The indoor amusement park in Freehold Township is set to open on Nov. 11

will open its doors to the public on Friday, Nov. 11 at 11:11 a.m. However, members of the local business community, officials and media were given a sneak peak at the self-styled indoor amusement park on Tuesday.

The 115,000-square-foot facility, located on Schanck Road in Freehold Township, features rides, arcade games, restaurants, and a banquet center run by a sister corporation, Encore.

The concept for the amusement park came from New Jersey businessman and iPlay founder Bob McDaid.

“Our goal was to build something safe and fun for the whole family to come to,” McDaid said.

The facility features a city streetscape and a boardwalk setting, which McDaid said was inspired by his childhood at the Jersey Shore.

The banquet center is designed for larger events such as weddings, corporate events and trade shows, while iPlay America will be available to the general public as well as birthday parties.

General admission to iPlay America is $20, which includes a $5 entrance fee and a $15 iPA Card. The iPA Card is the currency used inside the facility and can be applied to the arcade, the two-story laser tag, the go-kart track, rides and food. The restaurants, candy store and self-serve yogurt store will accept cash but game attendants and ride operators will not, according to Michael Langsner, a sales representative for iPlay America.

For more information on iPlay America and Encore, visit the company’s Web site or call 732-577-8200.

Susan November 16, 2011 at 02:08 AM
Geez, they just opened, give them a chance to work out the kinks! Did you ever see a respected restaurant reviewer post a review for a restaurant based on an opening weekend experience? From a parent's perspective, I don't want just anyone coming in off the streets. Personally, I don't appreciate the crowd that some boardwalks attract and don't feel comfortable bringing my child (also 4). I'm grateful for a safe and clean place for my kid, even if the crane is a few cents more per try. Oh, and I didn't have to pay for parking right in front of the entrance, unlike a trip to the boards.
Maureen Spataro November 17, 2011 at 08:38 PM
I do agree with you, Greg. Although I understand Susan's points, it's not just that it's slightly more costly than going to the boardwalk. It's obscenely expensive...especially in this day and age when people are struggling on many levels. It's gorgeous, and you can see a lot of thought, and hard work went into creating such a nice place, but the average person's pockets just aren't that deep. I hope Susan is correct, and they just have to work out certain kinks, but I have to believe that they set their price points where they have to be in order to at least break even. And, if that's the case, I can't imagine that iPlay America will bring in the amount of people it needs to to keep its doors open. I hope I'm wrong, but in the end, it's just too expensive.
Will February 04, 2012 at 05:55 AM
It was a bit expensive, but my family had a great time tonight. My husband actually won an IPAD 2 from a claw game! We're playing on it now. Maybe the prices will go down a bit after they become established.
CHERRY KENNEDY TUCKER December 25, 2012 at 08:03 PM
hey...just saw a commercial for Krewella AY IPLAY and the shirt the band was wearing has F*U*C*K Spelled out on it visible in the commercial NICE FAMILY ENTERTAINMENT CENTER GUYS !
CHERRY KENNEDY TUCKER December 25, 2012 at 08:06 PM
FAMILIES: MAKE SURE YOU CHECK OUT THE SHOWS COMING TO IPLAY...JUST WATCHING CABLE AND SAW A COMMERCIAL FOR A BAND AND THE WORDS "F-UC**k SLEEVES WAS ON THE SHIRT IN THE COMMERCIAL...NICE TOUCH FOR A FAMILY VENUE. WILL THINK TWICE ABOUT BRINGING MY KIDS TO THIS JOINT. BOY, NOT WHAT I THOUGHT IT WAS.

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