GTL has spread past the Jersey Shore and into Middletown.
Michael "The Situation" Sorrentino of MTV's "Jersey Shore" reality television show fame opened a Boca Tanning Club franchise in Middletown Plaza on Route 35 in the township. His family will own and operate the tanning salon and has plans to open locations in Freehold and Manalapan this year, according to app.com.
Boca Tanning Club is a Florida-based company with franchises in Florida, Texas and New York. The Middletown location is the company's first foray into New Jersey.
Some two dozen fans arrived at the grand opening on Saturday, the report said. Many took to social media to share photos of the business and Sorrentino during an autograph signing.
Sorrentino and his family have been filming a new reality show called "The Sorrentinos." An announcement of what network the show will appear on has not yet been made.